Introduction:
One of the most critical decisions a founder can make is knowing when to pivot a startup. A successful pivot can revitalize a business, while failing to pivot can lead to stagnation or failure. Sam Kamani shares his experiences with pivoting and offers guidance on how to recognize the right time to make a change.

Recognizing the Need for a Pivot
Sam stresses that the key to knowing when to pivot lies in understanding product-market fit. “You’ll know you’ve hit product-market fit when demand starts outpacing your ability to supply,” he explains. If your business isn’t gaining traction despite repeated efforts, it may be time to reevaluate your approach and consider a pivot.

How to Execute a Successful Pivot
Pivoting isn’t just about changing your product or service; it’s about repositioning your business to better meet market needs. Sam advises founders to gather as much customer feedback as possible and ensure they have the data to support their decision to pivot. Communication with the team is also crucial, as a poorly managed pivot can cause confusion and lower morale.

Measuring Success After a Pivot
After a pivot, it’s important to monitor the results carefully. Sam suggests setting clear metrics for success and tracking them over time. “A pivot is only successful if it brings measurable improvements,” he notes. If the new direction isn’t yielding results, it may be time to pivot again or consider other options.

Conclusion:
Pivoting is an essential part of growing a successful startup. To learn more about Sam’s approach and other key lessons, listen to the full podcast episode on the EdgeHog Podcast.

Explore more about these related topics, read our articles on The Journey from Bootstrapped Startups to Successful Exits and Why Angel Investors Bet on Founders, Not Products.